The aim is to create fashion using a basic set of criteria that are aligned to The School of Upsidedowns view that we already have enough of everything and why cant we just play with that for a bit.
We only use abandoned or second hand clothing.
Our brand is called “180” which is an expression of making an about turn or a complete change of direction. Anyone using this ethic is welcome to join in and to use the logo. Its not about making money, its about making value.
To look at each item of clothing we encounter with a completely open mind and let it suggest a new life as something else wether that may be to turn it upside down or back to front.
To put energy and a little fun into the way we look and so into the way we live without that being at the expense of someone or something else.
Logos for free download and use below: